Throughout 2017, LUX* Resorts & Hotels consistently pursued its strategic plan, strengthening the foundation for growth in sustainable earnings, while at the same time contributing to the economy, society and environment within Mauritius as well as all the countries where LUX* operates. Amidst yearlong challenges in many of our key markets, we have delivered yet another year of strong financial performance. Despite the closure of LUX* South Ari Atoll and LUX* Grand Gaube for two months due to renovation, reported revenue and EBITDA were Rs 5.4bn and Rs 1.27bn respectively, a growth of 5% and 13% on last year's turnover and EBITDA. The success story of LUX* Resorts & Hotels continues to be indubitably linked to the initiatives of incredibly innovative people, undoubtedly the bedrock of our success to date. I would like to seize this opportunity to thank each and every one of our team members for their unfailing commitment to continuously live up to the LUX* Vision and Purpose: Making Each Moment Matter & Helping People Celebrate Life.
Tourist arrivals to Mauritius for the financial year ended 30th June 2017 increased by 9% to reach 1,314,622. Arrivals from Europe, our main market, increased by 12% on last year to reach 714,483. Our three main markets in Europe, namely France, UK and Germany, improved by 3%, 10% and 25% respectively. Arrivals from Asia increased by 7% on last year to 211,620 mainly due to the increase in arrivals from India which grew by 14%. Arrivals from China went down by 9% on last year to 78,862. The number of tourist arrivals in Maldives for the financial year ended 30th June 2017 amounted to 1,324,754, a growth of 6% on the corresponding period last year. The Chinese market, which remains the number one source market for the Maldives with 23% of the total number of arrivals, has however decreased by 9% to a total of 308,057.
With regard to Reunion Island, tourist arrivals to the destination increased by 16% on last year to 486,453.
I am pleased to report that three out of four metrics that we use to track performance; namely Occupancy, ADR (Average Daily Rate) Rev PAR (Room Revenue per Available Room) and TrevPar (Total Revenue per Available room) have improved during the year. The only metric that was slightly down on last year, due to the closure of the two properties mentioned above, was Occupancy. In fact, the Group occupancy for the year ended 30th June 2017 went down by 1% point to 80% which is still very high. The ADR (Average Daily Rate) improved by 5% from
Rs 7,813 to Rs 8,191 whilst the Group Rev PAR (Room Revenue per Available Room) increased by 4% from Rs 6,335 to Rs 6,580.
Despite the challenges in some markets and unfavourable exchange rates (notably of sterling following the Brexit vote) and the closure of LUX* Grand Gaube for the months of May and June 2017, our hotels in Mauritius delivered good results, posting a record occupancy rate of 85%, up by one percentage point on the previous year, and ADR improved by 6% to Rs 7,316. The increase in occupancy and ADR resulted in an increase of 7% in RevPAR. The turnover of our Mauritius hotels improved by 6% to Rs 3.6 billion whilst operating profit excluding the profit on sale of Tamassa hotel reached Rs 678 million, representing a growth of 4%. The operating margin has been maintained at 19%.
The results of LUX* South Ari Atoll in Maldives were impacted by the closure for two months due to renovation. In addition, the destination experienced increased competition as a result of new hotel openings. Occupancy during the period the hotel was fully operational was 59%, down by eleven percentage points on the previous year and ADR improved by 9% resulting in a drop in RevPAR by 8%. Inevitably, turnover and operating profit both declined, the latter further impacted by a closure cost of Rs 132m.
Our hotel in Reunion Island, LUX* Saint Gilles performed well with an occupancy rate of 78%, up by five percentage points on the previous financial year. ADR increased by 1% resulting in an increase in RevPAR of 10%. Turnover increased by 13% to Rs 655million and the operating profit for the year was Rs 14m compared to a loss of Rs 4m last year.
During the year, an amount of Rs 1.1 bn was capitalised representing the renovation cost of the second phase of LUX* South Ari Atoll and Construction in progress for LUX* Grand Gaube. However, the carrying value of Property, Plant and Equipment was written down by an amount of Rs 476m following the revaluation exercise carried out at end of year as mentioned in the Chairman report. The depreciation charge for the year has inceased by 15m to Rs 442m. The Group also disposed during the year of Tamassa hotel which was classified as 'assets held for sale' last year.
During the year, the Group generated cash flow from operations for an amount of Rs 1.2bn in excess of 12% on last year. Interest paid by the Group for the year under review amounted to Rs 241m, an increase of Rs 26m compared to last year due to the loans contracted for the renovation of LUX* South Ari Atoll. Loan repayment during the year amounted to Rs 999m which includes the repayment of the loan of Tamassa following the sale of the property. The net increase in cash and cash equivalents amounted to Rs 220m compared to a decrease of Rs 31m last year.
The ratio of net debt to EBITDA which was 7, five years ago, is today at 3. This ratio is very healthy and is among the lowest in the industry.
The strength of our sales, distribution and cutting-edge marketing continues to yield strong results in driving demand and enhancing our brand reputation as an international luxury resort operator of choice.
In order to capture visitor interest and convert it into stays, significant investment has been made in enhancing website content, which now includes 360-degree videos, images and drone videos. To complement this, throughout this year, our guests were invited to try something new. A unique calendar of expert-led workshops has been curated to inspire curious minds-creative artists and leading specialists will be sharing their secrets, all designed to inspire fresh ideas and approaches to life.
We have strengthened our central reservation call services and introduced a dynamic personal online chat service on our website.
Our online booking engine now allows our guests the choice to book their flights, hotel room and other services at the touch of a button from anywhere in the world.
Smile, and the world smiles at you - this is our new feel-good advertising campaign launched this year, which rethinks and defines luxury around the themes of joy, happiness and time devoted to cherished holidays.
The theme of the campaign 'Smile All The Stay', reinforces our goal for guests to enjoy genuine joie de vivre through the simple acts of generosity and interaction. It all starts with reconnecting to the moments that mean the most to our guests.
The six advertisements represent the fun, dynamic and unexpected atmosphere and lifestyle of LUX* Resorts & Hotels. The bold, stylish, global campaign running in publications such as Conde Nast Traveller, Tatler, Harper's Bazaar, Monocle, FT How to Spend It, GQ and Vanity Fair, includes images that convey the simple, fun, light-hearted holiday moments that characterise a LUX* holiday. Complemented by social media initiatives on Facebook, Twitter, WeChat, Weibo and Instagram, the campaign reinforces the brand's global positioning and mission of 'helping people celebrate life' and 'making each moment matter'.
Innovation and banishing thoughtless patterns are at the heart of LUX* Resorts & Hotels' initiatives to create a different kind of holiday experience. Our ideology - a Lighter, Brighter way of celebrating life - is reflected in our new and exciting Reasons to Go LUX*, which will be launched with the reopening of the new LUX* Grand Gaube, and strengthens our reputation as a fresh and inspiring hospitality brand.
We are launching our LUX* Experience App on the occasion of the launch of LUX* Grand Gaube. This App will enable our guests to customize their stay prior to arrival as well as enroll into our innovative loyalty program. This will facilitate an ongoing relationship with our guests encouraging future booking.
The LUX* brand comes to life each day due to the genuine passion and commitment of our Team Members across all our destinations. Our foundational elements of Vision, Purpose and Values (VPV) are our constant source of inspiration, coupled with the LUX* Shining Personality Standards which make every LUX* Team Member truly unique.
SUSTAINABLE DEVELOPMENT
We also take pride in being a socially and environmentally responsible brand. LUX* now has an established reputation as a business with a firm commitment to sustainability. We strongly believe in sensible resource utilisation and act to the best of our abilities to fully respect and protect the environment.
We cannot and shall not run our business whilst putting in jeopardy the ecosystem and the environment of communities we operate in. This is why we have put in place numerous green and social initiatives, to which all our collaborators adhere. Our targets include reduction in waste, energy, water consumptions & carbon emissions and corporate responsibility. Our strategy involves Gender equality and equal opportunity.
Another feature of LUX* is our emphasis on good corporate governance. We not only value the importance of corporate responsibility, but we fully adopt the principles of ethics and proper risk management. We believe in Integrated Thinking, Integrated Reporting, Integrated Action and Integrated Communication. LUX* is part of GRI Gold Community, empowering reporting and decision making for a better future and remains the first hotel group on the SEM Sustainability Index.
Our partnership with Ron Kaufman's Up! Your Service College continues to bring world-class actionable service education to all our Team Members. The focus on our personal energy which began in 2016 continues to be a highlight of our service culture education and this year we enhanced this initiative by also including more stakeholders in some of our workshops.
We continue to upskill our Team Members by providing quality hospitality education through our long-term partnership with Lobster Ink, the leading online training company for the hospitality industry, with content covering all major aspects of hospitality.
The LUX* Shining Hospitality Standards were revised and upgraded this year and our operations will continue to work on fine-tuning our internal service standards to ensure we continue to deliver unique experiences to our Guests through our dedicated and passionate team members.
Our Talent Management strategies allow us to manage talent as a critical resource to achieve superior business results. We remain committed to the development and growth of our Team Members in line with the expansion of LUX* in newer geographic regions and for this, we have earmarked specific resources to ensure we are able to provide for the varied learning and development requirements of our Teams which in turn will improve business value.
Our target for 2016-17 was 145 average man-hour training per Team Member and I am delighted to report that we have once again exceeded our target as we closed the financial year at an average of 161 training hours per Team Member, therefore showing an increase of 14% over last year's achievement. Pre-opening training completed for LUX* South Ari Atoll has been a major contributor along with on-the-job training delivered by our internal team of Certified Departmental Trainers.
Creativity is a key driver of the LUX* Brand and to keep this spirit alive, our teams actively participate in the yearly edition of the LUX* Innovation Challenge which was first introduced in 2013. The challenge has a theme each year and our teams are invited to implement their innovative ideas which are then presented to a distinguished panel of jury members and winning ideas are awarded and implemented. The innovation theme for 2013 was dedicated to "Increasing Loyalty of Guests" and 2014 to "Increasing Loyalty of Team Members". The year 2015-16 saw our teams coming together to compete under the category "Innovate to Increase Revenues." The 4th category for 2016-2017, currently being contested is "Innovate to Increase Productivity." We look forward to sharing the results of the finals which will be held in October 2017. Each idea received will help to achieve 3 of the following objectives which have been set as criteria:
- Improved quality of service within existing resources
- Improved timeliness of service
- Cost Effectiveness or Cost avoidance
- Elimination of health and safety hazards
We are very proud of the large number of industry awards our brand won during the last financial year and we focus on ensuring that they stay relevant to the changing needs of our guests and reflect the work we have been doing to build awareness, recognition and guest satisfaction.
Recent indicators show that our tourism sector got off to a good start in calendar year 2017. The first six months registered a robust growth of 6.7% in arrivals. This has been driven by strong growths from Switzerland (+18.9%), Germany (+13.6%), Italy (+13.2%), UK (+6.8%) India (+14.6%) and Reunion (+8.1%). Of concern, is the negative performance recorded for China (-1.3%) and France (-1.2%) over the same time period. Based on the latest available data on tourist arrivals, statistics Mauritius is forecasting 1.36m visitors for the calendar year 2017, an increase of 6.6% on the previous year. This augurs very well for our hotels in Mauritius.
With its pristine natural islands, crystal-clear water and white sandy beaches, the Maldives is today one of the most expensive and aspirational leisure destinations worldwide. Tourism is the single largest contributor to the economy, with the total contribution representing over 75% of total GDP. Over the past few years, the international arrival growth to the Maldives has been driven by Chinese. However, over the last two years, the number of Chinese tourists declined by over 10%, primarily attributable to the competition from alternative destinations. With additional hotel openings, the Maldives will be a challenging market. However, over time, the Maldives tourism has proven itself to be resilient and has always rebounded quickly. With its strong positive reputation as a tourist destination, we believe the Maldives will retain its appeal in the long-term.
With regard to Reunion Island, the 16% increase is very encouraging and we believe that this trend will continue during this financial year based on the initiatives taken by all the key stakeholders.
To conclude, on behalf of the Executive Management team, I would like to express our gratitude to all who contributed to our success in the 2016/2017 financial year, including our customers, our guests, shareholders, business partners, suppliers and the communities in which we operate. To our 3,225 team members across all the countries where we are present, again a profound thank you for your ongoing dedication, passion and support without which we could not have achieved these results.
I seize this opportunity to thank my fellow Board members, and in particular the Chairman Arnaud Lagesse, for their wise counsel and unfailing support.
As it says on the cover of this report, we are all dedicated to deliver on our promise of helping people celebrate life !
Sincerely Always
Paul Jones
Chief Executive Officer
26th September 2017